Overseas business at Toshiba
Overseas market analysis, product planning, marketing and sales, overseas subsidiary management and product supply-chain support.
JAPAN ↔ CHINA
Take your next step in Japan–China business.
We help Japanese companies do business in China and Chinese companies enter Japan. Our support covers market analysis, product planning, sales channels and local business operations.
Book a free initial online consultation of around 30 minutes to discuss your needs and how we might help.
From translating a business document or supporting a meeting to helping with an ongoing project, we welcome enquiries of any size.
Work directly with our founder, whose experience spans Toshiba and Hisense Japan.
Joint-venture setup and operations in China
Involved in negotiations and setup, then directly in managing the joint venture as Head of Corporate Planning.
Product and sales development at Hisense Japan
Product development for Japan and sales-channel development with major electronics retailers.
OUR SERVICES
Practical support for doing business in Japan and China.
Understanding both sides to help Japanese and Chinese businesses work together.
01JAPAN → CHINA
China business support
Exploring China, setting up local operations or facing challenges with management and headquarters communication? We help you assess the situation and work out your next steps.
- Market and product planning
- Partnerships and setup
- Local operations
- Procurement and supply planning advice
02CHINA → JAPAN
Japan market entry
Looking to enter Japan but unsure about product positioning, sales channels or communicating with Japanese customers? Start with the challenge you need help with today.
- Market and product development
- Sales channels
- Sales and meeting support
- Ongoing coordination
HOW WE WORK
Start with the challenge you’re facing today.
Start with a small question. Let’s find your next step together.
One-off support
Start by working through a specific issue or preparing for a meeting.
Project support
Agree on the objectives, tasks and deliverables for each stage.
Ongoing advice and coordination
Stay in regular contact to review progress, address business issues and coordinate next steps.
A quote based on what you need.
We discuss your needs and agree on the scope, deliverables, timeline and fee before work begins.
Work directly with our founder
From your first enquiry and throughout our work together, you can discuss your needs and progress directly with me.
Know what to expect before we start
We agree on the scope, deliverables, timeline and fees before starting. If anything needs to change, we discuss it with you first.
Understand how we can help
I’ll explain what I can offer based on my experience. If your project needs specialist expertise, we’ll discuss that and any professional involvement in advance.
INDIVIDUAL SERVICES
Individual services
Each service can be commissioned separately. We’ll discuss your needs and agree on the work, timeline and fee before starting.
Meeting preparation and follow-up
Clarify meeting objectives, proposals and questions, then review feedback and identify what needs to be followed up.
Product and market information
Gather and organize customer needs, competitor product information and market insights relevant to your product and target market.
Customer and sales channel communication
Help communicate with customers, retailers and partners, clarify requirements, present proposals and follow up on responses.
Business interpreting and translation
Japanese–Chinese interpreting for meetings and negotiations, plus translation of business emails, product materials and proposals.
Trade coordination
Help buyers and sellers confirm order details, delivery arrangements and related documents, and coordinate communication throughout the transaction.
International business connections
Drawing on contacts across industries in China, Japan, the United States, France, Italy and Singapore, we help identify potential partners and connect you with professionals suited to your project. We also support business communication and coordination, with opportunities and working arrangements discussed and agreed by the parties involved.
Specialists and project partners
We help you connect with specialists, advisers or partners for your project. Our contacts in China’s sports sector and software industry may offer opportunities for collaboration, with arrangements discussed and agreed by the parties involved.
Representative Director
古賀 静娜
SEINA KOGAOUR FOUNDER
Experience in Japan and China, working for your business.
With family roots and lived experience in both Japan and China, Seina Koga brings an understanding of both cultures and their business practices.
Meet our founder
At Toshiba, she worked in overseas product planning, marketing and sales, overseas subsidiary management and supply-chain support. She participated in the negotiations and setup of a Chinese joint venture, then served locally as Head of Corporate Planning, directly handling business plans, budgets, profit-and-loss management, procurement and inventory.
At Hisense Japan, she worked as a Product Manager and Sales Section Manager for major electronics retailers, focusing on products for Japan and sales-channel development.
She founded MIYOSHI MILAI to apply this experience and her connections in both countries to help businesses understand one another, communicate and move forward.
Coverage of the founder’s previous work
These articles relate to her work while employed at Hisense Japan.
電波新聞 / 2022.06.03 — Read article ↗PHILE WEB / 2022.07.11 — Read article ↗@Press / 2022.06.03 — Read article ↗LET’S TALK
Tell us what’s holding your business back.
Unsure about a new market or facing a business challenge? Let’s work through it together.
Discuss your challenge ↗
Common questions
Is China right for our business?
It depends on your products and target customers. We can help assess the opportunities and risks.
Having trouble managing your operations in China?
We can review business information and communication with headquarters to identify areas for improvement.
Is a price advantage enough?
Sales channels, reliable supply and after-sales service matter too. We can help you identify what to prepare.
Why have our sales talks stalled?
We can review your proposal and the feedback, then discuss the next step.
COMPANY
Company profile
- Company
- 株式会社MIYOSHI MILAI
- Representative
- 古賀 静娜（KOGA SEINA）
- Established
- 19 July 2022
- Services
- Japan–China market entry, business management and sales support; Japanese–Chinese business interpreting and translation; trade coordination; international business connections and introductions to project specialists and partners.
CONTACT
Let’s talk about your next step.
Every enquiry deserves thoughtful attention, informed by experience.
Contact ↗sales@miyoshi-milai.com- Email us
- Discuss your needs and book a call
- Initial online consultation
- Agree on the scope and fee
- Start working together
- Your first online consultation is free and lasts around 30 minutes. We’ll discuss your needs and how we might help.
- Research, proposals and further business support are quoted separately. Work begins once we agree on the scope and fee.
- In-person meetings are available by appointment.