Market and product development
Understanding Japanese customer needs and competing products to inform product development and positioning.
JAPAN ↔ CHINA
← Back to homeJapan market entry
Looking to enter Japan but unsure about product positioning, sales channels or communicating with Japanese customers? Start with the challenge you need help with today.
Book a free initial online consultation of around 30 minutes to discuss your needs and how we might help.
From translating a business document or supporting a meeting to helping with an ongoing project, we welcome enquiries of any size.
OUR SERVICES
Japan market entry
Sales channels
Identifying target channels, preparing proposals and supporting partner discussions, drawing on experience with major electronics retailers.
Sales and meeting support
Meeting preparation, sales liaison and follow-up communication.
Ongoing coordination
Helping Chinese headquarters and Japanese customers or partners clarify requirements and coordinate project progress.
Our founder’s experience is in home appliances and related consumer products. For other industries, please get in touch to discuss how we might help.
HOW WE WORK
Start with the challenge you’re facing today.
Start with a small question. Let’s find your next step together.
One-off support
Start by working through a specific issue or preparing for a meeting.
Project support
Agree on the objectives, tasks and deliverables for each stage.
Ongoing advice and coordination
Stay in regular contact to review progress, address business issues and coordinate next steps.
A quote based on what you need.
We discuss your needs and agree on the scope, deliverables, timeline and fee before work begins.
Work directly with our founder
From your first enquiry and throughout our work together, you can discuss your needs and progress directly with me.
Know what to expect before we start
We agree on the scope, deliverables, timeline and fees before starting. If anything needs to change, we discuss it with you first.
Understand how we can help
I’ll explain what I can offer based on my experience. If your project needs specialist expertise, we’ll discuss that and any professional involvement in advance.
INDIVIDUAL SERVICES
Individual services
Each service can be commissioned separately. We’ll discuss your needs and agree on the work, timeline and fee before starting.
Meeting preparation and follow-up
Clarify meeting objectives, proposals and questions, then review feedback and identify what needs to be followed up.
Product and market information
Gather and organize customer needs, competitor product information and market insights relevant to your product and target market.
Customer and sales channel communication
Help communicate with customers, retailers and partners, clarify requirements, present proposals and follow up on responses.
Business interpreting and translation
Japanese–Chinese interpreting for meetings and negotiations, plus translation of business emails, product materials and proposals.
Trade coordination
Help buyers and sellers confirm order details, delivery arrangements and related documents, and coordinate communication throughout the transaction.
International business connections
Drawing on contacts across industries in China, Japan, the United States, France, Italy and Singapore, we help identify potential partners and connect you with professionals suited to your project. We also support business communication and coordination, with opportunities and working arrangements discussed and agreed by the parties involved.
Specialists and project partners
We help you connect with specialists, advisers or partners for your project. Our contacts in China’s sports sector and software industry may offer opportunities for collaboration, with arrangements discussed and agreed by the parties involved.
LET’S TALK
Tell us what’s holding your business back.
Unsure about a new market or facing a business challenge? Let’s work through it together.
Discuss your challenge ↗
Common questions
Is our product suited to Japan?
It depends on customer needs and retailer requirements. Let’s start with your product information.
Is a price advantage enough?
Sales channels, reliable supply and after-sales service matter too. We can help you identify what to prepare.
Can you help approach electronics retailers?
We can support proposals and discussions. Retailers decide whether to enter a partnership.
Why have our sales talks stalled?
We can review your proposal and the feedback, then discuss the next step.
Can we work with you without a team in Japan?
Yes. We can discuss communication and project support, with clear roles and responsibilities.
Can you help our family settle in Japan?
We can help with school and housing information and related communication. We’ll agree on the scope based on your family’s needs.
Set up a company or find customers first?
It depends on your business model and resources. We can discuss the right sequence.
Can we get in touch with just an idea?
Yes. Tell us what you’re considering and what concerns you. You don’t need a full business plan.
What if now isn’t the right time to enter the market?
We can discuss adjusting your plans or doing more preparation before you invest.
Must we invest more in an existing business?
Not necessarily. Review the business challenges before deciding on further investment.
Do you only work with electronics companies?
Our founder’s experience is in home appliances. Please contact us to discuss projects in other industries.
Is the first consultation free?
Yes. We offer a free online consultation of around 30 minutes to discuss your needs and how we might help.
How is further work priced?
We quote based on the scope, complexity and timeline. Work starts once the scope and fee are agreed.
What should we send?
A brief business overview, your question and preferred timing.
CONTACT
Let’s talk about your next step.
Every enquiry deserves thoughtful attention, informed by experience.
Contact ↗sales@miyoshi-milai.com- Email us
- Discuss your needs and book a call
- Initial online consultation
- Agree on the scope and fee
- Start working together
- Your first online consultation is free and lasts around 30 minutes. We’ll discuss your needs and how we might help.
- Research, proposals and further business support are quoted separately. Work begins once we agree on the scope and fee.
- In-person meetings are available by appointment.